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Wednesday, February 26, 2014

Quanto slated for dustbino?






Ana (pointing towards the car that just passed by in the opposite direction): Waaaw! I just saw an ugly beast!
Clado (focussing on handling his bike on a busy road): What beast!
Ana: Yaaaa, uglier than any beast!
Clado lost in thought about such a demeaning comparison with animals. Few seconds later...
Clado: What did you see? 
Ana: Some Mahindra vehicle, I guess.
Clado: Xylo?
Ana: Not quite, but Mahindra.
Clado: Ooooh, you are talking about that... Quanto!
Ana: Gawd! Don't they think before launching!?
Clado: About what?
Ana: About whether it looks good or not, what else!
Clado: Ha ha! You've checked their bikes?
Knowing her answer, he continues...
Clado: Mahindra thinks Quanto will work because the grill looks like Scorpio's and Scorpio is a super-hit.
Ana: That's not right.
Clado: No, really! And since Quanto is shown as an SUV, I mean compact-SUV, Mahindra thinks Scorpio will come to mean the real SUV.
Ana's not listening now. Clado rambles on.
Clado: Mahindra had such a chance to dominate the category having taken the lead...

Monday, February 10, 2014

Maruti Suzuki continues to redefine the hatchback/small-car category


Clado: They are at it, yet again!
Ana: Who? What?
Clado: Marrrrr-uttttti!
Ana: I am sure, they have come out with yet another odd-looking thing!
Clado chuckles.
Clado: They've just introduced a new car! They call it Celerio! And they have just introduced an automatic gear-shift in a small car. That too at a price-tag of 4 lacs!
Ana: Means no need to change gears? Kinetic for cars, you mean!
Clado: Not that lady! You have to move the gear-shift but without even half the trouble in a regular car.
Ana: Means?
Clado: No clutching. Just moving the gear-stick.
Ana: That saves my legs then!
Few seconds pass...
Clado: I just think they could've done better.
Ana: Right! Why don't you go and make cars for them?!
Clado: Don't be nasty! What I mean is they could've made it easier for people to get the idea.
Pause of a few seconds.
Clado: They write CELERIO. Then, LIFE TAKES A LEAP. Then, DRIVE EASY. Then, EZDRIVE. Then add, AUTO GEAR SHIFT. Could it simply have been CELERIO AUTOMATIC AUTOMAGIC? Better, MAGIC AUTOMATIC?
Ana: Hmm... That's alright. They need to explain.
Clado: But what if you can feel the magic in just the first two gears, before even you hit the 5th or 6th?
Ana: Why don't you go join their agency?
Clado: Yeah, right!