tag:blogger.com,1999:blog-56312241948227056842024-02-19T08:59:18.435+05:30what Ana and Clado talk about BrandoSid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.comBlogger43125tag:blogger.com,1999:blog-5631224194822705684.post-45003812372478011022015-01-31T15:28:00.000+05:302015-01-31T15:28:29.667+05:30Form beyond shape... Hippo over head!
Clado: Let's talk about a popular topic.
Ana: Okay? Popular topic! Done.
Clado: Any guesses!?
Ana: Umm... Yours very dear, Narendra Modi!
Clado: Why does that come here again? Okay, let me say, popular 'thing'.
Ana: Earrrrrings!
Clado: Noooo, that's just for women.
Ana: Alright, no guesses!
Clado: Alright, we'll talk about a thing that has form beyond shape. Yay!
Ana: This is too Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-2025650356294092832015-01-04T21:51:00.007+05:302015-01-04T21:51:57.555+05:30More Sensual Pleasure / Km Ridden
Idling at a traffic signal...Ana: How much noise!Clado: It's noise?! It's not!
Ana: I just don't like it. Too much.
Clado: It's called 'phatphati'! Not for no reason.
Ana: But I don't like it.
Clado: Some time back, remember, I took you for a good long ride on a Bullet? That you didn't mind, huh?!
Ana: That was different.
Clado: Aahaaaa!
...
Clado: Look, I have a theory for this.
...
Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-84581212580628043672014-12-29T11:18:00.001+05:302014-12-29T11:26:55.026+05:30Stereo-SEDAN-Type | brand extension to car extension
Ana: Yuckkkk!
Clado: What happened?
(In a fraction of a second, glances around)
Clado: Okay, I know.
(Chuckles)
Ana: How do they manage to do such things?
Clado: Ha ha! Economics. Or call it a politico-economic phenomenon.
Ana: What politico-economic?!?! Where does politics come in here?
Clado: Okay, let me not explain it right now. But I am surprised, how do they digest such Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-7932589838279713852014-06-16T19:44:00.001+05:302014-06-16T19:45:55.212+05:30What's the problem with El Nano?
"Clado, you read this?"
"Read what!?"
"It says 'Tata shuts Nano plant in Gujarat for 35 to 40 days as inventory piles up on low demand'!"
"Hmm... Am I surprised! Sometime back I remember Ratan Tata said he regretted calling it the 'cheapest car'."
"But I like it."
"Even I like it. Actually, I like it when it's stationary."
Ana chuckles... "Funny you are."
"No, really! I wonder why is Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-67530339228323230972014-04-13T20:23:00.001+05:302014-04-13T20:23:42.450+05:30It's for you and your Mom... From Mahindra Retail
Clado: Who's 'me' here?
...
Clado: Of course, a kid.
...
Clado: So the kid is saying, 'this is for Mommy and me'.
Ana: They have good stuff. I thought it was a children's store. But they have stuff for women of all ages.
Clado: Same here. Always thought it was a children's store.
...
Clado: May be they think it's easier to get women to walk in on the pretext of checking out kids' stuff, and Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-28534704099277807982014-02-26T19:49:00.001+05:302014-02-26T19:49:33.167+05:30Quanto slated for dustbino?
Ana (pointing towards the car that just passed by in the opposite direction): Waaaw! I just saw an ugly beast!Clado (focussing on handling his bike on a busy road): What beast!Ana: Yaaaa, uglier than any beast!Clado lost in thought about such a demeaning comparison with animals. Few seconds later...
Clado: What did you see?
Ana: Some Mahindra vehicle, I guess.Clado: Xylo?Ana: Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-45615569446853504362014-02-10T09:15:00.000+05:302014-02-10T10:03:32.024+05:30Maruti Suzuki continues to redefine the hatchback/small-car category
Clado: They are at it, yet again!
Ana: Who? What?
Clado: Marrrrr-uttttti!
Ana: I am sure, they have come out with yet another odd-looking thing!
Clado chuckles.
Clado: They've just introduced a new car! They call it Celerio! And they have just introduced an automatic gear-shift in a small car. That too at a price-tag of 4 lacs!
Ana: Means no need to change gears? Kinetic for cars, you mean!
Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-87482387151373484152012-03-03T10:44:00.000+05:302012-03-03T10:49:37.329+05:30Three cocky men, one cocky conversation
Ana: Clado? Look, modern-age Tarzans!
Clado: Tarzan would eat that creature up!
Ana: How gastronomic!
Clado: Hey, seriously, what about the target audience for this one? The guys seem to be talking to each other and having fun in this Tarzan-like avatar. Chuckles
Ana: Gaaaaays!!!
Clado: Laughs out loud. Hmmmm, possible.
Few seconds later...
Clado: I suppose typically women buy inners for Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-31237287613781358482012-02-01T19:48:00.000+05:302012-02-01T19:56:29.328+05:30Balanced Schooling
Ana: Clado, that pile of books!
Clado: It's a tall one. Big thick books.
Ana: Can you balance with all those on your head?
Clado: My head!?!?
Ana: They are talking about balancing no!
Clado isn't amused! Ana goes on...
Ana: And balancing books on your head would be a lot of fun with basketball in your hands and footballs at your feet! Eyes glued to the microscope!
Clado: Stop it. You don't Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-64873408747693060042012-01-17T22:56:00.001+05:302012-01-17T22:59:33.539+05:30Chain se maza lo...
Ana: What happened?
Clado: Am bored.
Ana: You don't look bored.
Clado: Am bored. And listless. And anxious.
Ana: How about some music?
Clado: What!?
Ana: Some music? And some mouth-freshner!?
Clado: Ana! Don't pakao me okay.
Ana: Alright, hear me out... Chaini chaini, chain se maza lo!
Clado: You picked that up! You know what? I hate this name. I hate pan masalas. But, once heard, this just Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-19392008234521187682012-01-16T12:26:00.000+05:302012-01-16T12:26:03.599+05:30Aegon Religare couldn't enough care :)
Interesting article in the TOI Crest last weekend. Reminds me of a recommendation we made to Aegon Religare Insurance a couple of years back. We offered something similar but seems our pitch was marred by the manner in which we tried to reach out... Happens. Here's the presentation. You might find it interesting.
Aegon religare brand activation 9th nov '09
View more presentations from Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-83173948557503703572012-01-04T17:10:00.001+05:302012-01-04T17:12:07.117+05:30Ignitor or Imposter
Clado: Ana, Ana, Ana....
Clado is huff-puffing his way.
Clado: Ana...
Ana: Listening, Cladooooo!
Clado: Unbelievable! They've turned imposters now. Just found an evidence.
Ana: Whom are you talking about? And what evidence?
Clado: Remember, we rode the Honda Stunner?
Ana: Ya, I do. Naaaaaaice bike.
Clado: Now there's an Ignitor on the road. The same thing! Replica of Stunner!
Ana: Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-80897833435588433852012-01-03T17:38:00.001+05:302012-01-03T17:39:22.236+05:30Impulse is silky smooth
Clado: Ana, am disgusted!
Ana: What happened?
Clado: The Hero Impulse...
Ana: You didn't like it?
Clado: They call it Transroader - on-road, off-road bike. Gaaawd! Disgusting!
Ana: Will you tell me what happened?
Clado: The bike looks like it would shoot off the block as soon as you sit on it. Instead, it runs like Honda Unicorn. Silk and smooth.
Ana: O' com' on, impulses also need to be Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com1tag:blogger.com,1999:blog-5631224194822705684.post-90891349929613199402011-12-25T14:37:00.002+05:302011-12-25T14:37:33.590+05:30Pizza ki delivery
Ana: PHD?
Clado: Yeah!
Ana: Ooooooo PIZZA HUT DELIVERY it is!
Clado: Ana, tell me, would you like PHD or Khushiyon Ki Home Delivery?
Ana: The thing is, I didn't know PHD was a short form. I mean, short form for Pizza Hut Delivery.
Clado: Now that you know it... Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-73890910330312619972011-12-25T14:05:00.000+05:302011-12-25T14:13:03.260+05:30zeus FITNESS POINT - the gym
Ana: Clado, see that Christmas Week offer?
Clado: Seems every occasion offers a chance to offer. Are they offering a Christmas tree free? Check no...
Ana: Okay wait...
Ana: And what's this zeus?
Clado: Greek Goddess, perhaps?
Ana: Fitness Point, the gym?!
Clado: Yes. Word meanings!
Ana: So again, why zeus? Is it for women?
Clado: I see no women there. No men either.
Ana: Seems they worship Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-21094294690743193392010-08-17T12:55:00.002+05:302010-11-22T23:22:39.028+05:30New Yamaha GladiatorDid I surprise you? Probably :)
Alright, Yamaha has discontinued Gladiator. So, is it good or bad? Depends on how Yamaha views the situation.
Here's a perspective.
Gladiator has been around for quite some time. Few years, to say the least. Biking fraternity knows Gladiator. Why? May be coz of marketing, may be coz of blogs, may be coz of the fact that it comes from Yamaha. There could Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-60059190405256099372010-04-07T17:57:00.000+05:302010-04-07T17:57:08.088+05:30XXX? Sorry, wrong size!Pic courtesy: imagesfood.com
When I heard the name XXX energy drink, the first thing that struck was, "This would come in a bigger can." Why? Of course, the connotation of XXX.
I get to know that it means Xperience Xtreme Xcitement. Well, not bad. But it doesn't do justice to a great concept hidden in the name XXX. Besides, right below the name it says IMMUNITY ENHANCER.
I guess an amazing Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-31190692401169350942009-04-15T12:25:00.003+05:302009-04-15T12:29:23.508+05:30Mahindra Two Wheelers will it be called?!?!?!The news is it will be called Mahindra Two Wheelers. Strange. Mahindra has been always associated with rugged utility vehicles. For years, it has been known for geeps in India. Though it owns the Scorpio brand Mahindra is still more about utility.Having bought Kinetic's two-wheeler business, is it a good idea to call it Mahindra Two Wheelers? Not really.Firstly, Kinetic made scooters which were Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com3tag:blogger.com,1999:blog-5631224194822705684.post-21343084107832174622009-03-18T17:02:00.004+05:302009-03-18T17:24:24.778+05:30Indica Vista shouldn't & doesn't CHANGE EVERYTHINGThe commercials say CHANGES EVERYTHING. How come? The car's called Indica Vista. Firstly, the name is the same apart from the addition of Vista. The design is inspired (in fact, is an improvement of) by the original Indica design. And it still offers the same thing that Indica offered: Space.What's the need to CHANGE EVERYTHING? Perhaps the folks at Tata do not want to keep Indica attached to Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com2tag:blogger.com,1999:blog-5631224194822705684.post-13725015233957507872009-02-22T12:39:00.009+05:302009-02-22T15:37:50.570+05:30Delhi 6 - a case of loss of focusMany movie reviewers have pointed it out correctly - Rakeysh Omprakash Mehra's heart is at the right place but there's a lot more to be desired. By 'more' I think they are talking about execution quality perhaps.I would say the movie needed a little less. It needed:fewer eccentric charactersfewer types of musicfewer visual themesfewer social issuesfewer narrative themes / metaphorsThough the Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com2tag:blogger.com,1999:blog-5631224194822705684.post-33606262968351281592008-12-23T13:05:00.011+05:302008-12-23T17:52:46.272+05:30Junior should not attach with Chyawan should not attach with GranulesThat's a rather strange title to begin with. But not stranger than Dabur's strategy. I happened to see a full-page ad for Dabur ChyawanJuniorChyawanprash has always associated with Dabur. Chyawanprash is not a Dabur brand though; it's an old recipe based on Indian scriptures. And therefore many other players in the market use the name in branding their products. You have Baidyanath Chyawanprash, Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-69831556563464485052008-10-09T15:04:00.003+05:302008-10-09T15:15:35.477+05:30Yamaha into scooters?!A bikeindia.in report says that Yamaha is launching scooters in India. Scooters! Yes, scooters!Okay, how do people in India perceive Yamaha? Performance bikes, right?Has Yamaha done well in India? Not really. It just seems to be coming back on track. But has it? Not really, sales have to prove it yet.What is Yamaha's market share in India? Barely 5%. Can it play the offensive game? Not really. Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-10265665283814369342008-10-02T12:49:00.012+05:302008-10-09T15:03:01.324+05:30Life's a journey. So is building a brand. Accidents happen!Some time back I saw a few Samsonite outdoor hoardings advertising their range of shoes. These ads made me curious and when I visited malls I made it a point to visit Samsonite outlets. The shoes were impressive to say the least. However, that they are from Samsonite the brand made me a little uneasy. Tough to imagine a situation when I would say that I'm wearing Samsonites!Brand extensions can Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0tag:blogger.com,1999:blog-5631224194822705684.post-21051585509906936762008-08-30T12:31:00.009+05:302008-08-30T13:11:50.239+05:30The power of a name and the need for changeI maintain another blog called FULL TANK. Being a professional in the field of marketing communications and an avid observer of the process of branding, I've always felt that choosing a good name is extremely crucial. Laura Ries has changed the name of the her blog. And these are her thoughts on the change.I appreciate the candid confessions. It triggered a thought about one of my blogs mentionedSid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com4tag:blogger.com,1999:blog-5631224194822705684.post-24853608081964519062008-08-24T17:57:00.010+05:302008-08-24T19:03:08.257+05:30Smokin' Joe's Might Smoke It All!Smokin Joe's is India's homegrown Pizza brand. And seems to be doing well. Says 'Fresh Pizzas'. Seemingly a me-too brand (following in the footsteps of Dominos), it differentiates because it offers good pizzas but at a lower price than the brand it's following.Having tasted success, this Joe seems to have grand plans. Like? Smokin Lees! What? Yes, a brand positioned to offer Home-delivered Sid Sonihttp://www.blogger.com/profile/18329594101395652611noreply@blogger.com0