Impulse is silky smooth

Clado: Ana, am disgusted!
Ana: What happened?
Clado: The Hero Impulse...
Ana: You didn't like it?
Clado: They call it Transroader - on-road, off-road bike. Gaaawd! Disgusting!
Ana: Will you tell me what happened?
Clado: The bike looks like it would shoot off the block as soon as you sit on it. Instead, it runs like Honda Unicorn. Silk and smooth.
Ana: O' com' on, impulses also need to be graceful. Clado, I like the stickers in fact. And I really don't mind waving a silk scarf riding smoothly on this bike... Any bike, rather!
Clado: That's the problem, Ana, that's the problem.

Pizza ki delivery

Ana: PHD?
Clado: Yeah!
Ana: Ooooooo PIZZA HUT DELIVERY it is!
Clado: Ana, tell me, would you like PHD or Khushiyon Ki Home Delivery?
Ana: The thing is, I didn't know PHD was a short form. I mean, short form for Pizza Hut Delivery.
Clado: Now that you know it...

zeus FITNESS POINT - the gym

Ana: Clado, see that Christmas Week offer?
Clado: Seems every occasion offers a chance to offer. Are they offering a Christmas tree free? Check no...
Ana: Okay wait...

Ana: And what's this zeus?
Clado: Greek Goddess, perhaps?
Ana: Fitness Point, the gym?!
Clado: Yes. Word meanings!
Ana: So again, why zeus? Is it for women?
Clado: I see no women there. No men either.
Ana: Seems they worship zeus...
Clado: They are pantheists, actually.

New Yamaha Gladiator

Did I surprise you? Probably :)

Alright, Yamaha has discontinued Gladiator. So, is it good or bad? Depends on how Yamaha views the situation.

Here's a perspective. 

Gladiator has been around for quite some time. Few years, to say the least. Biking fraternity knows Gladiator. Why? May be coz of marketing, may be coz of blogs, may be coz of the fact that it comes from Yamaha. There could many more reasons.

Looking at it from purely a business point of view, the brand Gladiator seems to be present in prospects' minds, even if not favorably. In today's world, marketing is unarguably the biggest challenge and perhaps the biggest cost. I am asking, can Yamaha leverage this brand 'awareness' equity?

Of course! Few reasons to my claim and a couple of solutions.

The brand name GLADIATOR is very good. People can have views on the 'degree' of goodness but they can't deny that it can be a good motorcycle brand name. Coming from Yamaha, the name GLADIATOR has the potential to carry forward all the attributes attached to the brand Yamaha in India. You agree?

So, the name's taken care of. The awareness of the name is also taken care of. Now what?

Try imagining a 300cc kind of cruiser with the name Gladiator. Try imagining a naked 250cc (or even a 150cc with a good big tank :)) with the name Gladiator and coming from Yamaha.

To my mind, the second offering might fit better. Importantly what it could do is save Yamaha the hard part of marketing coz the name is already there in people's minds. It will also match the actual product with the already established name and therefore, find it easy to get people to accept the bike.

The thing is if a Hero Honda Hunk (I don't deny it's a decent bike) could sell here, a 250cc naked Gladiator would rock. Besides, aren't Gladiators often imagined naked, if we go by the Hollywood movies :)!

XXX? Sorry, wrong size!

Pic courtesy: imagesfood.com

When I heard the name XXX energy drink, the first thing that struck was, "This would come in a bigger can." Why? Of course, the connotation of XXX.

I get to know that it means Xperience Xtreme Xcitement. Well, not bad. But it doesn't do justice to a great concept hidden in the name XXX. Besides, right below the name it says IMMUNITY ENHANCER.

I guess an amazing concept like XXX has been wasted here.

Who will remember Xperience Xtreme Xcitement? Tough.

Who will remember IMMUNITY ENHANCER? For remember, who will understand the term? Sure, people understand IMMUNITY and ENHANCER as words, but what do they mean in a layperson. Besides, aren't there medicinal supplements which do this job? Chyavanprash does the same job!

To my mind the concepts of ENERGY DRINK and IMMUNITY ENHANCER aren't the same. Perhaps tending towards incredulity.

It's easy to play around in intellectual sounding and good looking words. But the idea to capture one (or a couple at best) important word and tie it with an amazing visual.

Here's my take:

XXX should be offered in bigger cans. The big can would also stand out on the shelves and serve an effective symbol of recognition.

And chuck those words. Just write something to the effect XXX - BIG BIG BIG ON ENERGY.

Mahindra Two Wheelers will it be called?!?!?!

The news is it will be called Mahindra Two Wheelers. Strange.

Mahindra has been always associated with rugged utility vehicles. For years, it has been known for geeps in India. Though it owns the Scorpio brand Mahindra is still more about utility.

Having bought Kinetic's two-wheeler business, is it a good idea to call it Mahindra Two Wheelers? Not really.

Firstly, Kinetic made scooters which were far from utility scooters. They were largely meant for women until the launch of Blaze.

Secondly, Kinetic didn't know how to focus on the market that it helped create, so it simply launched new brands without any sense of direction.

Thirdly, Mahindra had an amazing opportunity to create a new brand and create greater buzz in the market.

In the automobile business it seems that corporate brand (name of the company) matters at least as much as the individual brand. Would you say I ride a Mahindra Blaze? Or a Mahindra Nova? Not only does it sound unfamiliar, it also sounds weird.

Naming must be a consequence of strategy. Not just a matter of labeling or showing off the largeness of the company. Being a late comer, Mahindra needed to first work out the strategy to gain a foothold in two-wheeler market and then decide upon a name.

Instead it has publicized Mahindra Two Wheelers and branded the Kinetic Two Wheelers website with the same. Everything else remains the same. Pity! What was the hurry?

It could be that, even after Mahindra Two Wheelers, the game might not change much anyway. If a new name wasn't acceptable then even keeping it Kinetic could've worked.

Mahindra has risked diluting whatever the brand has stood for over the years.

Indica Vista shouldn't & doesn't CHANGE EVERYTHING

The commercials say CHANGES EVERYTHING. How come? The car's called Indica Vista. Firstly, the name is the same apart from the addition of Vista. The design is inspired (in fact, is an improvement of) by the original Indica design. And it still offers the same thing that Indica offered: Space.

What's the need to CHANGE EVERYTHING? Perhaps the folks at Tata do not want to keep Indica attached to taxis. Perhaps they are not happy with the perception of Indica as it stands now - that of a spacious but inexpensive small car. But the ironically they are using the same name: Indica (perhaps to leverage the name). So how does it CHANGE EVERYTHING? At least not the perception of brand Indica.

But, what if it does? What if the consumers do come to believe CHANGES EVERYTHING? Yes, of course the price has gone up. The design has become better but then perhaps it's not really that great when compared to other brands in the segment. The argument can go on. But what Tata might end up losing the strong positioning of MORE CAR PER CAR. Yes, that's what Indica is. That's what sold Indica in spite of all the problems.

On Indian roads, size of the car really matters. Small cars won't lose favour for a long long time to come. But with that the requirement for adequate space is also not going to go away. MORE CAR PER CAR is what made Indica, is what gave Tata a foothold in the India car market. Invaluable and lasting position!

Tata had better not change anything. Simply make the same thing better.