Maruti Suzuki continues to redefine the hatchback/small-car category

Clado: They are at it, yet again!
Ana: Who? What?
Clado: Marrrrr-uttttti!
Ana: I am sure, they have come out with yet another odd-looking thing!
Clado chuckles.
Clado: They've just introduced a new car! They call it Celerio! And they have just introduced an automatic gear-shift in a small car. That too at a price-tag of 4 lacs!
Ana: Means no need to change gears? Kinetic for cars, you mean!
Clado: Not that lady! You have to move the gear-shift but without even half the trouble in a regular car.
Ana: Means?
Clado: No clutching. Just moving the gear-stick.
Ana: That saves my legs then!
Few seconds pass...
Clado: I just think they could've done better.
Ana: Right! Why don't you go and make cars for them?!
Clado: Don't be nasty! What I mean is they could've made it easier for people to get the idea.
Pause of a few seconds.
Clado: They write CELERIO. Then, LIFE TAKES A LEAP. Then, DRIVE EASY. Then, EZDRIVE. Then add, AUTO GEAR SHIFT. Could it simply have been CELERIO AUTOMATIC AUTOMAGIC? Better, MAGIC AUTOMATIC?
Ana: Hmm... That's alright. They need to explain.
Clado: But what if you can feel the magic in just the first two gears, before even you hit the 5th or 6th?
Ana: Why don't you go join their agency?
Clado: Yeah, right!

Three cocky men, one cocky conversation

Ana: Clado? Look, modern-age Tarzans!
Clado: Tarzan would eat that creature up!
Ana: How gastronomic!
Clado: Hey, seriously, what about the target audience for this one? The guys seem to be talking to each other and having fun in this Tarzan-like avatar. Chuckles
Ana: Gaaaaays!!!
Clado: Laughs out loud. Hmmmm, possible.
Few seconds later...
Clado: I suppose typically women buy inners for men, no?
Ana: Hmmm...
...
Clado: Btw, these guys have become stars... Six-packs, beefy arms, shapely legs! Look so cockeasy!
Ana: What! Cockeasy?!?! No Nooooo!.... Cockstars?!
Clado: Laughs out loud
Ana: Mmmmm... Cockkkkk... roaches sounds better!

Chain se maza lo...

Ana: What happened?
Clado: Am bored.
Ana: You don't look bored.
Clado: Am bored. And listless. And anxious.
Ana: How about some music?
Clado: What!?
Ana: Some music? And some mouth-freshner!?
Clado: Ana! Don't pakao me okay.
Ana: Alright, hear me out... Chaini chaini, chain se maza lo!
Clado: You picked that up! You know what? I hate this name. I hate pan masalas. But, once heard, this just doesn't stop ringing in my head. Stop it, stop it, stop it!
Ana: Clado Clado, chain se maza lo!

Aegon Religare couldn't enough care :)

Interesting article in the TOI Crest last weekend. Reminds me of a recommendation we made to Aegon Religare Insurance a couple of years back. We offered something similar but seems our pitch was marred by the manner in which we tried to reach out... Happens. Here's the presentation. You might find it interesting.

Aegon religare brand activation 9th nov '09

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